Not Bloody Normal
A social movement campaign to end the normalisation of period pain.
Made in collaboration with Hayley Cumming, Ilana Bodenstein and Trenett Ha 
Every day millions of women around the world suffer in silence with excruciating period pain. A pain that is continually dismissed by doctors, bosses and friends. Women have been choked into silence because of the belief that period pain is normal. Society has been ignoring the warning signs for too long, and it’s about bloody time we start paying attention.
Not Bloody Normal is a movement that puts a stop to this. We’re here to make women’s pain valid and give women all the info they need to speak up, and all the tools they need to rise up.
Because severe period pain? That is not bloody normal.